Build your brand's success through social media

Jensen Media Solutions

Build your brand's success through social media

Jensen Media Solutions

Why Social Media

Passionate Marketing Experts

Social Media is the #1 driver for local businesses to target marketing dollars. 77% of Americans have a profile on SM and 82% of them will be influenced to spend from SM. Your local market is making buying decisions. Get started and get your share..

Our Analytical Approach

Our service includes a comprehensive consult to help identify gaps and opportunities, and results in a comprehensive report that includes a project plan with timelines and a cost analysis. Our individualized plans are made up of quality services that will help you get there quickly and smoothly.

What we provide

We work with you to establish direction, budget, goals and analytics. We start by determining where your social media presence is now and mapping out where you want to go. We work in all platforms including:

Facebook
Instagram
TikTok
YouTube
and more

In addition to SM we offer services that add to your business sales such as:

Text club management
Promotional published news articles
Community involvement management
And more

Our marketing experts are ready to assist you in developing a marketing plan that drives your business to success.

Establishing Your Identity

What sets you apart from others

Are you the only establishment selling the type of food you're selling? Are you the best? Are you unique? Getting your market to know about you is where social media excels. Your local market is already looking at your Social Media. What are you doing to create an identity?

Where does it begin

Establishing a Social Media Identity
Creating a plan for frequency and reach
Working towards increased followers
Working towards increased engagement

What is your identity?

Like your storefront your SM Identity is what the public sees and identifies as your business. That identity is what can set you apart from other businesses in your local market. We can help to create that identity and begin to attract people and interaction to your business. As you begin to increase engagement on your social media you will see the reflection of engagement in your business.

Increasing Lunch Traffic

An untapped opportunity

63% of people buy lunch from local establishments as opposed to in office cafeterias or bringing lunch. 78% of them order from 1 to 5 establishments regularly.

Where does it begin

Increasing your market share from existing customers
Reaching new markets and new potential customers
Using add on technologies and programs to increase customer base and sales totals

The next step

These 3 items can be used effectively to create a dramatic rise in lunch orders. Let JMS show you a plan that highlights these goals

Increasing In Person Dining

Family friendly dining

70% of people are more likely to dine in family friendly restaurants. Families with children dine out an average of 2 times monthly. Is your establishment family friendly? What would it take to make it family friendly? Is your establishment adult orientated? (couples, dates, small friend groups) What would it take to create that atmosphere?

Where does it begin

There are many components once you decide on a direction.

Establishing a family friendly atmosphere
Catering to children
Creating an ambiance.
Alcohol sales vs BYO
Providing entertainment
How many times can you turn a table over?
Do your hours affect that turnover rate?

What does this mean for your business

It's up to you to determine the type of dining experience you want to provide your patrons. JMS will help you develop and implement that plan so you can begin to fill the seats.

Take out/Delivery

Food Delivery

The pandemic changed the landscape. In the last three years the food delivery service has tripled and it's here to stay. In 2021 64% of millennials surveyed said that food delivery is "essential to the way they live". While food delivery companies are growing most customers still prefer ordering direct. 33% of consumers say they would be willing to pay a higher fee for faster delivery These statistics create a need for continued private delivery service.

Take out Service

Consumers are 3 times more likely to order food for pick up than eat in or delivery. The reasons are cost, speed and quality. 2 out of 3 would prefer to have the food delivered if it were more efficient.

Where does it begin

Step 1- Having an online ordering app
Step 2- Delivery service vs direct
Step 3- Promotions such as frequency discounts and text club specials

What does this mean for your business

Let JMS put together a plan that can increase your delivery/take-out revenue.

New Customer Acquisition

What is a new customer worth?

Customer acquisition cost or CAC is the cost to acquire 1 new order from 1 new customer. If you pay $1500 for an ad special targeting new customers and you get 100 sales your CAC is $15 per customer. So is a new customer worth $15? Let's suppose that 60% of those people are so happy they order again. Then let's suppose 60% of those become regular customers ordering multiple times a month. The CAC is $15 but what is that new customer worth?

Where does it begin?

Step 1 When you're ready determine what category of new customer you want to acquire.

Lunch customers
Take-out/Delivery
In person dining

Step 2 Work with JMS to determine a budget and a plan.

Step 3 JMS will assist you with all the tracking solutions to gauge your overall success.

What does this mean for your business

CAC is a variable. When you take that variable and multiply it over the life of a customer you can see where all the other aspects of what JMS can do to grow your business makes the difference. Customer acquisition is like planting a fruit tree. There is a cost to planting and nurturing the tree, but how the tree is cared for will determine the amount of fruit it bears and for how long.

Community Involvement

What does it mean

Don't be a business in a community, become part of the community fabric. People are more likely to support businesses they know support them in return. Show your support.

Where does it begin

Step 1 Select the organizations you can support and create the greatest impact.
Step 2 Create a plan for how to show support and achieve the best impact using SM.
Step 3 Consider additional opportunities that JMS will suggest to bolster exposure.

It's a win-win proposition

Community recognition is the most economical way to attract and retain customers using SM. When customers stop seeing you as a business in the community and start seeing you as a partner within the community your goodwill transfers to increased revenue.